Greenwashing Reduces Effect of Market Feedback on Buying Green

“[Greenwashing is] inevitable because there’s a market advantage to having a product that’s differentiated by its green properties,” says Caleb Crow, the Energy Conservation Manager of the Office of Energy and Sustainability at Austin Community College. “If a green label is…raising the cost of whatever you’re talking about, that is a competitive disadvantage for that product, compared to a similar product that maybe didn’t go through a vetted process, but puts a similar-looking but rather meaningless label on the product to confuse a buyer, and then that product is, therefore cheaper, even if it’s in other ways similar. So greenwashing has a negative effect on the marketplace because people will be motivated by cost in many instances.”

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Natural Defenses Withstood Harvey’s Wrath

At the McFaddin National Wildlife Refuge in coastal southeast Texas, a three-mile stretch of restored dunes and renourished beaches held up to the battering winds and torrential rains of Hurricane Harvey. Completed just a few months prior to Harvey’s wrath, this restoration project withstood the storm’s impacts and will continue benefiting wildlife and people!

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