“[Greenwashing is] inevitable because there’s a market advantage to having a product that’s differentiated by its green properties,” says Caleb Crow, the Energy Conservation Manager of the Office of Energy and Sustainability at Austin Community College. “If a green label is…raising the cost of whatever you’re talking about, that is a competitive disadvantage for that product, compared to a similar product that maybe didn’t go through a vetted process, but puts a similar-looking but rather meaningless label on the product to confuse a buyer, and then that product is, therefore cheaper, even if it’s in other ways similar. So greenwashing has a negative effect on the marketplace because people will be motivated by cost in many instances.”
We should be talking about climate change. Many of us are, and at times it can be frustrating experience because not everyone understands or necessarily wants to understand the science of climate change. How do we talk about climate change in a productive manner?
Sure, you’re green, drive a hybrid, eat vegan, and solar power your learning thermostat, but do you compost? Vermi, static, or tumbler? OK maybe you compost, but do you biogas?